Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Eduardo Rech"'
Publikováno v:
REAd, Vol 30, Iss 1, Pp 875-892 (2024)
ABSTRACT The present study investigates the influence of price tag presentation on the purchase intention of new products available at a retail store. A 2 (Price tag: present or absent) x 2 (Informational tag: present or absent) design between-subjec
Externí odkaz:
https://doaj.org/article/a7258f58189b4776b951f03db58cf594
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 21, Iss 2, Pp 322-344 (2022)
The characteristics and behaviors of generations deserve to be studied, especially when it comes to women in the organizational environment. The objective of the study is to analyze the challenges of different generations of women in relation to care
Externí odkaz:
https://doaj.org/article/feaabc8c3a7640d5b5ffe4369588c763
Publikováno v:
Revista de Administração IMED, Vol 10, Iss 2, Pp 51-70 (2020)
Considering the number of departments in the organizations, marketing can take an integrative role favoring the execution of strategies of the company. The market orientation, which promotes application of a philosophy in the organization, can influe
Externí odkaz:
https://doaj.org/article/cad80eefa19349e598d997117fbf2f95
Publikováno v:
Faces: Revista de Administração, Vol 19, Iss 3 (2021)
O preço é um dos elementos mais evidentes e decisivos para o consumidor no momento da compra. No entanto, face a algumas falhas nos processos operacionais no varejo, os preços são omitidos ou não ficam visíveis ao consumidor. A ausência da inf
Externí odkaz:
https://doaj.org/article/bdbbf5f49e8a4015aa2217acb93de888
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 53, Iss 6, Pp 580-591 (2013)
This article aims to assess the connection between personality traits and willingness to word of mouth. By means of structural equation modeling, it was found that the sending of information was significantly preceded by amiability, emotional instab
Externí odkaz:
https://doaj.org/article/f97cd50eb10441c8b9fb4e021f8a5a15
Publikováno v:
Revista Administração em Diálogo, Vol 17, Iss 1 (2015)
Esta pesquisa objetiva mapear as práticas de finais de preço e comparar tais práticas entre dois tipos de mídia (encartes de lojas de shopping centers e anúncios feitos em websites). A base de dados é composta por 12.109 preços. Os resultados
Externí odkaz:
https://doaj.org/article/9c90f58a0a1043ee9442f6f956994012
Publikováno v:
Journal of Research in Interactive Marketing. 17:470-490
PurposeThis paper aims to understand what kind of fashion product picture can arouse greater embodied mental simulation at two distinct steps of consumers' shopping journey (choice between options and purchase intention).Design/methodology/approachTw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bacf5380f71fe87a2059c83485acb987
https://doi.org/10.1108/jrim-11-2021-0280
https://doi.org/10.1108/jrim-11-2021-0280
Publikováno v:
Revista Eletrônica de Ciência Administrativa. 21:322-344
As características e os comportamentos das gerações merecem ser estudados, principalmente quando dizem respeito às mulheres no ambiente organizacional. Nesse contexto, o objetivo deste estudo é analisar os desafios das diferentes gerações de m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ada819228b5546df5ab0a86a9639280
https://doi.org/10.21529/recadm.2022012
https://doi.org/10.21529/recadm.2022012
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Wagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022). Consumer reactions to pay-what-you-want and name-your-own-price mechanisms. Journal of Consumer Behaviour, 21(4), 641-652. https://doi.org/10.1002/cb.2019 ------Funding inform
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a05dfb5c6632027d658198a59c1b891
https://doi.org/10.1002/cb.2019
https://doi.org/10.1002/cb.2019
Publikováno v:
Ambiente Construído v.21 n.4 2021
Ambiente construído
Associação Nacional de Tecnologia do Ambiente Construído (ANTAC)
instacron:ANTAC
Ambiente construído
Associação Nacional de Tecnologia do Ambiente Construído (ANTAC)
instacron:ANTAC
During the Purchase Decision Process (PDP), consumers use limited information to evaluate the value of an asset, considering that they do not have access to complete and adequate information, lack of knowledge and experience. Technical information ab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5344ee47315f445f8934acc561a1736f
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-86212021000400367
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-86212021000400367
