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The Absorptive Capacity Theory was used as the theoretical lens for this study to help analyze how organizations absorb new knowledge using social media tools and applications. A survey of fashion designers and employees numbering 196 was carried out
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41be919e7f4adeeba65e3720b89a0020
https://doi.org/10.4018/978-1-5225-2956-9.ch004
https://doi.org/10.4018/978-1-5225-2956-9.ch004
