Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Edison, Steven W."'
Publikováno v:
Journal of Marketing, 1999 Apr 01. 63(2), 18-40.
Externí odkaz:
https://www.jstor.org/stable/1251943
Autor:
Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Tuli, Kapil R. (AUTHOR), Kushwaha, Tarun (AUTHOR), Lee, Leonard (AUTHOR), Gal, David (AUTHOR)
Publikováno v:
Journal of Marketing. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.
Autor:
Weinberger, Michelle F.1 (AUTHOR) m-weinberger@northwestern.edu, Lusch, Robert F.2 (AUTHOR)
Publikováno v:
Journal of Macromarketing. Mar2023, Vol. 43 Issue 1, p48-60. 13p.
Publikováno v:
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference; 2015, p224-224, 1p
Autor:
Wan, James1 (AUTHOR) jameswangada@bit.edu.cn, Wang, Ling2 (AUTHOR) ling.wang@concordia.ca, Saade, Raafat1 (AUTHOR) guanhong@bit.edu.cn, Guan, Hong1 (AUTHOR) liuhaosme@bit.edu.cn, Liu, Hao1 (AUTHOR)
Publikováno v:
Administrative Sciences (2076-3387). Sep2022, Vol. 12 Issue 3, p83-83. 26p.
Autor:
ARIAS HANCCO, JEYMI FABIOLA
Publikováno v:
TECHNO Review; 2022 Special Issue, Vol. 11 Issue 5, p1-15, 15p
Autor:
Toaldo, Ana Maria Machado1, Luce, Fernando Bins2
Publikováno v:
Revista de Administração FACES Journal. Jan-Mar2011, Vol. 10 Issue 1, p57-71. 15p. 1 Diagram, 1 Chart.
Autor:
Bonnemeier, Sebastian
Publikováno v:
Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern; 2009, p345-407, 63p
Autor:
Oswald A. J. Mascarenhas
A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories,
