Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Eda Gurel Atay"'
Publikováno v:
Tržište, Vol 22, Iss 2, Pp 151-166 (2010)
This paper builds on Sirgy’s theory of materialism by integrating exposure to materialistic advertising and social influence into a more comprehensive model. The data collected in Bosnia-Herzegovina showed that exposure to materialistic advertising
Externí odkaz:
https://doaj.org/article/27adfd39e9c64d14880ae67cc8333661
Autor:
Ahmet Ekici, Michael Bosnjak, M. Joseph Sirgy, Stephan Grzeskowiak, Eda Gurel Atay, Dong Jin Lee, Grace B. Yu, Mohsen Joshanloo, Jinfeng Jiao
Publikováno v:
Applied Research in Quality of Life
Materialism can influence life satisfaction both positively and negatively. We build on the dual model of materialism (Sirgy et al. Social Indicators Research, 110(1), 349-366, 2013) to make the case that two dimensions of materialism—success and h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e43c72c8b4e1ed4a0f7bb5f034e4fce0
https://hdl.handle.net/11693/77300
https://hdl.handle.net/11693/77300
Publikováno v:
Journal of Consumer Behaviour
This article presents, through a series of studies conducted in six countries, the development, psychometric testing, and cross-cultural validation of an independent measure of materialism motives involving three dimensions: needs for happiness, soci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::401812782ae0e080aa2d483d09a02160
https://hdl.handle.net/11693/75902
https://hdl.handle.net/11693/75902
Publikováno v:
International Journal of Consumer Studies. 42:655-663
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18c2581c67cd2d17fbe4de0b9edc75f5
https://doi.org/10.1111/ijcs.12449
https://doi.org/10.1111/ijcs.12449
Autor:
Lynn R. Kahle, Eda Gurel-Atay
Publikováno v:
Consumer Social Values ISBN: 9781315283739
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f89744ec7761927e414e31a2db9a586
https://doi.org/10.4324/9781315283739-2
https://doi.org/10.4324/9781315283739-2
Publikováno v:
Consumer Social Values ISBN: 9781315283739
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c73cdeaea22f4072c92e3f87c279c8ea
https://doi.org/10.4324/9781315283739-19
https://doi.org/10.4324/9781315283739-19
Autor:
Eda Gurel-Atay, Lynn R. Kahle
Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge