Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Echo Wen Wan"'
Autor:
Yaxuan Ran, Echo Wen Wan
Publikováno v:
Psychology & Marketing. 40:89-106
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::677d2a7f9208df27ef96ecafddd29e8b
https://doi.org/10.1002/mar.21731
https://doi.org/10.1002/mar.21731
Publikováno v:
Journal of Consumer Research. 50:142-166
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the “aesthetics” of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b24a083e68fc8b6c98666d89297b8b8f
https://doi.org/10.1093/jcr/ucac043
https://doi.org/10.1093/jcr/ucac043
Autor:
DUCLOS, ROD1 (AUTHOR) rod.duclos@ust.hk, ECHO WEN WAN2 (AUTHOR) ewan@business.hku.hk, YUWEI JIANG3 (AUTHOR) msjiang@polyu.edu.hk
Publikováno v:
Journal of Consumer Research. Jun2014 Supplement, pS17-S30. 14p. 1 Black and White Photograph, 2 Diagrams, 1 Chart.
Autor:
ECHO WEN WAN1 (AUTHOR) ewan@business.hku.hk, JING XU2 (AUTHOR) jingx@gsm.pku.edu.cn, YING DING3 (AUTHOR) dingying@rbs.org.cn
Publikováno v:
Journal of Consumer Research. Apr2014, Vol. 40 Issue 6, p1109-1122. 14p. 3 Diagrams, 3 Graphs.
Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing.
Autor:
ECHO WEN WAN1 (AUTHOR) ewan@business.khu.hk, RUCKER, DEREK D.2 (AUTHOR) d-rucker@kellogg.northwestern.edu
Publikováno v:
Journal of Consumer Research. Feb2013, Vol. 39 Issue 5, p977-992. 16p. 1 Diagram, 1 Chart, 2 Graphs.
Autor:
Echo Wen Wan, Rocky Peng Chen
Publikováno v:
Current Opinion in Psychology. 39:88-93
Anthropomorphism refers to seeing non-human objects as humans. Recent research suggests that anthropomorphizing objects could influence people's psychological and emotional bond with the objects. Anthropomorphism imbues non-human objects with human-l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::37adfb334c02f612aa8453bec5b2ab51
https://doi.org/10.1016/j.copsyc.2020.08.009
https://doi.org/10.1016/j.copsyc.2020.08.009
Publikováno v:
Journal of Consumer Research. 46:808-824
This research examines the effect of social exclusion on consumers’ preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9147a6b8245f4db362db02f2d6deb032
https://doi.org/10.1093/jcr/ucz011
https://doi.org/10.1093/jcr/ucz011
Publikováno v:
Journal of Consumer Psychology. 27:23-34
Prior research has mainly examined the effect of social exclusion on individuals' interactions with other people or on their product choices as an instrument to facilitate interpersonal connection. The current research takes a novel perspective by pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a21d19b4d11977048b9ba0092dbde7ab
https://doi.org/10.1016/j.jcps.2016.05.004
https://doi.org/10.1016/j.jcps.2016.05.004
Publikováno v:
Journal of Consumer Research.
The present research proposes a new perspective to investigate the effect of product anthropomorphism on consumers’ comparative judgment strategy in comparing two anthropomorphized (vs. two nonanthropomorphized) product options in a consideration s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::755982d17ca6cb5d770f5a3b420d5a2a
https://doi.org/10.1093/jcr/ucz028
https://doi.org/10.1093/jcr/ucz028
Publikováno v:
Journal of the Academy of Marketing Science. 44:746-769
Extant research confirms the importance of cocreating value with customers in service marketing, yet little is known about the impact of service agents’ work experiences on customers’ service perceptions. This research examines how service agents
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f798f0b85226a95cc6be4c607963b4a4
https://doi.org/10.1007/s11747-015-0466-1
https://doi.org/10.1007/s11747-015-0466-1