Zobrazeno 1 - 10
of 229
pro vyhledávání: '"Echo Wen Wan"'
Autor:
DUCLOS, ROD1 (AUTHOR) rod.duclos@ust.hk, ECHO WEN WAN2 (AUTHOR) ewan@business.hku.hk, YUWEI JIANG3 (AUTHOR) msjiang@polyu.edu.hk
Publikováno v:
Journal of Consumer Research. Jun2014 Supplement, pS17-S30. 14p. 1 Black and White Photograph, 2 Diagrams, 1 Chart.
Autor:
ECHO WEN WAN1 (AUTHOR) ewan@business.hku.hk, JING XU2 (AUTHOR) jingx@gsm.pku.edu.cn, YING DING3 (AUTHOR) dingying@rbs.org.cn
Publikováno v:
Journal of Consumer Research. Apr2014, Vol. 40 Issue 6, p1109-1122. 14p. 3 Diagrams, 3 Graphs.
Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing.
Autor:
ECHO WEN WAN1 (AUTHOR) ewan@business.khu.hk, RUCKER, DEREK D.2 (AUTHOR) d-rucker@kellogg.northwestern.edu
Publikováno v:
Journal of Consumer Research. Feb2013, Vol. 39 Issue 5, p977-992. 16p. 1 Diagram, 1 Chart, 2 Graphs.
Autor:
Yaxuan Ran, Echo Wen Wan
Publikováno v:
Psychology & Marketing. 40:89-106
Publikováno v:
Journal of Consumer Research. 50:142-166
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the “aesthetics” of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-re
Autor:
Echo Wen Wan, Rocky Peng Chen
Publikováno v:
Current Opinion in Psychology. 39:88-93
Anthropomorphism refers to seeing non-human objects as humans. Recent research suggests that anthropomorphizing objects could influence people's psychological and emotional bond with the objects. Anthropomorphism imbues non-human objects with human-l
Publikováno v:
Journal of Consumer Research. 46:808-824
This research examines the effect of social exclusion on consumers’ preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patte
Publikováno v:
Journal of Consumer Psychology. 27:23-34
Prior research has mainly examined the effect of social exclusion on individuals' interactions with other people or on their product choices as an instrument to facilitate interpersonal connection. The current research takes a novel perspective by pr
Publikováno v:
Journal of Consumer Research.
The present research proposes a new perspective to investigate the effect of product anthropomorphism on consumers’ comparative judgment strategy in comparing two anthropomorphized (vs. two nonanthropomorphized) product options in a consideration s
Publikováno v:
Journal of the Academy of Marketing Science. 44:746-769
Extant research confirms the importance of cocreating value with customers in service marketing, yet little is known about the impact of service agents’ work experiences on customers’ service perceptions. This research examines how service agents