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pro vyhledávání: '"Ebrahim, Reham Shawky"'
Autor:
Ebrahim, Reham Shawky
Consumer brand preference is an essential step to understand consumer choice behaviour, and has therefore always received great attention from marketers. Brand preferences reveal the type of attributes a brand possesses, to strengthen its position an
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575670
Autor:
Abdelkader, Ali Ahmed1 (AUTHOR), Ebrahim, Reham Shawky2 (AUTHOR)
Publikováno v:
International Journal of Online Marketing. Oct-Dec2021, Vol. 11 Issue 4, p1-22. 22p.
Autor:
Ebrahim, Reham Shawky1 (AUTHOR) rsh.ebrahim@yahoo.co.uk
Publikováno v:
Journal of Relationship Marketing. Oct-Dec2020, Vol. 19 Issue 4, p287-308. 22p. 1 Diagram, 5 Charts.