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Autor:
Ebrahim, Mohamed F.A., Pifer, N. David, Shalaby, Saad Ahmed Saad, El Hakim, Karim Mohamed Mahmoud, Mubarak, Hosam El Dien El Sayed, Zhang, James J.
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2018, Vol. 19, Issue 2, pp. 236-254.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-05-2017-0036