Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Eatedal Basheer Amin"'
Publikováno v:
SAGE Open, Vol 13 (2023)
This study analyzed the impact of various aspects of social media marketing (beneficial promotions, relevant content, popular content, and presence on multiple platforms) on brand loyalty through the mediating factor of customer satisfaction in trave
Externí odkaz:
https://doaj.org/article/f71e2462a36c4d9fb84a753372b1b696
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 16:376-391
Purpose This study aims to examine and validate the role of electronic word of mouth (eWOM), a mediating factor between the marketing mix elements (product, price, place and promotion) and women's purchasing intention of children's dietary supplement
Publikováno v:
VINE Journal of Information and Knowledge Management Systems. 53:119-141
Purpose This paper aims to examine factors influencing the practices of big data analytics applications by commercial banks operating in Jordan and their bank performance. Design/methodology/approach A conceptual framework was developed in this regar