Customer experience: A top priority for car dealerships

Autor: EZZARI, Leila, LKHOYAALI, Bouchra

Publikováno v: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 5-2 (2022): Empirical research; 432-441
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 5-2 (2022): Recherches Empiriques; 432-441

Nowadays, dealerships live only thanks to their customers. Optimizer the customer experience is, therefore, one of the concerns for car dealers to improve their performance in this competitive world. This article attempts to answer the question: why

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1bb7bb523b0f4100f4f1a129bc2c86ba