Zobrazeno 1 - 2
of 2
pro vyhledávání: '"EVENTS. NEW MEDIA"'
This chapter reviews the event marketing literature to show how events play a crucial strategic role in the new mediascape. In the context of new media, events could be used to amplify a brand communication strategy at all event stages: before-during
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10bb63e62c33cc541cf43ede9326d8d8
https://doi.org/10.4018/978-1-7998-3201-0.ch008
https://doi.org/10.4018/978-1-7998-3201-0.ch008
Autor:
Yngvar Kjus
Publikováno v:
MedieKultur: Journal of Media and Communication Research, Vol 25, Iss 47 (2009)
International trade and cooperation are increasingly affecting what we experience in the national and local media. This development is rapidly evolving with live televised events, like Idols and Dancing with the Stars, and here I pursue why (and how)
Externí odkaz:
https://doaj.org/article/2fa86d6bd8e240f4b7dca71193073c1c
