Zobrazeno 1 - 10
of 10
pro vyhledávání: '"ERICA MINA OKADA"'
Autor:
JIAMIN LI1 bd21b003@g.hit-u.ac.jp, ERICA MINA OKADA1 eokada@ics.hub.hit-u.ac.jp
Publikováno v:
Hitotsubashi Journal of Commerce & Management. Oct2024, Vol. 58 Issue 1, p1-11. 11p.
Autor:
Erica Mina Okada
Publikováno v:
Journal of Consumer Research. 46:528-544
Successful weight control is a challenge for many consumers, but in principle, it is a simple arithmetic combination of increasing caloric expenditure and/or decreasing caloric intake. We call the former “exercise” and the latter “diet.” A fi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6323b8f10376671007c3cedeeb2fd60
https://doi.org/10.1093/jcr/ucy080
https://doi.org/10.1093/jcr/ucy080
Autor:
Edwin Love, Erica Mina Okada
Publikováno v:
Journal of Product & Brand Management. 24:172-181
Purpose – The purpose of this study is to propose differential marketing tactics for high-quality products versus low-price products by building on construal level theory. Design/methodology/approach – Two studies were conducted, one using studen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c9ba0c9b6beeda4ef1772efeedf8023f
https://doi.org/10.1108/jpbm-11-2013-0444
https://doi.org/10.1108/jpbm-11-2013-0444
Publikováno v:
Journal of Product & Brand Management. 19:512-517
PurposeThis research aims to investigate the relationship between consumer regulatory focus and brand value.Design/methodology/approachThree studies were conducted using both student subject pools and a broader sample from the US population. The rela
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4fd9e3cc4421d5fb18183d984d9387e
https://doi.org/10.1108/10610421011086937
https://doi.org/10.1108/10610421011086937
Autor:
Erica Mina Okada, Eric Mais
Publikováno v:
Sustainability Accounting, Management and Policy Journal. 1:222-234
PurposeMany market examples show that consumers are willing to pay a premium for “green” products and services. The purpose of this paper is to gain some insight into how consumers respond to green alternatives, and examine how managers can best
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f510eb71e0fd01bb025b8dcc82f3bd6b
https://doi.org/10.1108/20408021011089257
https://doi.org/10.1108/20408021011089257
Autor:
Erica Mina Okada
Publikováno v:
Marketing Science. 29(1):75-84
We examine a previously unstudied category of exchange items in which the true value is unknown to both the buyer and seller at the time of exchange but becomes known to both at a future time after the exchange. Real-world examples of such exchange i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b15f546368a89be34d8791147f1f3cde
Autor:
Erica Mina Okada
Publikováno v:
Journal of Marketing. 70:92-102
In many industries, firms introduce successive generations of new and enhanced product models to remain competitive. Product enhancements target first-time purchasers and consumers who already own an existing product and are considering upgrading to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::03c46ba6b73776da4a0eb4b95a53704f
https://doi.org/10.1509/jmkg.70.4.92
https://doi.org/10.1509/jmkg.70.4.92
Autor:
Erica Mina Okada
Publikováno v:
Journal of Marketing Research. 42:43-53
People want to have fun, and they are more likely to have fun if the situation allows them to justify it. This research studies how people's need for justifying hedonic consumption drives two choice patterns that are observed in typical purchase cont
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75539c2364f7800848cc6bac6d03e69b
https://doi.org/10.1509/jmkr.42.1.43.56889
https://doi.org/10.1509/jmkr.42.1.43.56889
Autor:
Erica Mina Okada, Stephen J. Hoch
Publikováno v:
Journal of Consumer Research. 31:313-323
We find systematic differences in the way that people spend time versus money. Ex post, people are able to more easily accommodate negative outcomes by adjusting the value of their temporal inputs. Ex ante, people are willing to spend more time for h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77a60ed8eb3042cbc27e41b663ce6744
https://doi.org/10.1086/422110
https://doi.org/10.1086/422110
Autor:
Erica Mina Okada
Publikováno v:
Journal of Consumer Research. 27(4):433-46
When a consumer who already owns a durable‐type product in a category faces the opportunity to upgrade to a new, higher‐quality product, the replacement purchase decision is driven by both normative economic factors and psychological factors. As
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::985fc969cfb65b793b02bf0e067b1a8d