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pro vyhledávání: '"ELBİR, İrem"'
Autor:
ÇALYAN, Öykü1 calyan.oyku@student.atilim.edu.tr, ELBİR, İrem2 irem.elbir@atilim.edu.tr, EŞİYOK, Elif3 elif.esiyok@atilim.edu.tr
Publikováno v:
Turkish Review of Communication Studies / Türkiye İletişim Araştırmaları Dergisi. haz2021, Issue 37, p39-52. 14p.
Publikováno v:
Issue: 37 39-52
Türkiye İletişim Araştırmaları Dergisi
Türkiye İletişim Araştırmaları Dergisi
In an increasingly competitive environment, brands need to retain existing customers and attractpotential customers. Brands that employ various promotional activities to develop brand loyalty usedifferent strategies. Especially with the developments
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::ac6764a5eaac413dda36ac525b53ffbb
https://dergipark.org.tr/tr/pub/turcom/issue/60262/858501
https://dergipark.org.tr/tr/pub/turcom/issue/60262/858501