Výsledky vyhledávání - "EKER, Bilim Uzmanı Sevcan"

Akademický článek

KURUMSAL SOSYAL SORUMLULUK ALGISININ MARKA İMAJI, ALGILANAN DEĞER, MÜŞTERİ TATMİNİ VE MARKA SADAKATİNE ETKİSİ ÜZERİNE BİR SAHA ARAŞTIRMASI: X MARKASI ÖRNEĞİ.

Autor: EREN, Selim Said¹, EKER, Bilim Uzmanı Sevcan²

Publikováno v: Suleyman Demirel University Journal of Faculty of Economics & Administrative Sciences. 2012, Vol. 17 Issue 2, p451-472. 22p.

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KURUMSAL SOSYAL SORUMLULUK ALGISININ MARKA İMAJI, ALGILANAN DEĞER, MÜŞTERİ TATMİNİ VE MARKA SADAKATİNE ETKİSİ ÜZERİNE BİR SAHA ARAŞTIRMASI: X MARKASI ÖRNEĞİ

Autor: EREN, Yrd.doç.dr.selim Said, EKER, Bilim Uzmanı Sevcan

Publikováno v: Volume: 17, Issue: 2 451-472
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

The aim of this study is to examine the effects of corporate social responsibility activities of companies producing durable consumer goods on brand image, perceived value, customer satisfaction and brand loyalty. The study consists of four main sect

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::28a0c9f25b64daaedf214c83114439de
https://dergipark.org.tr/tr/pub/sduiibfd/issue/20821/222864

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