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pro vyhledávání: '"E. Pettijohn"'
Publikováno v:
Journal of Marketing Channels. 26:263-275
This study is an effort to shed light on the relationship between dealership loyalty and brand loyalty. The research questions posed in this study: What effect do dealership loyalty and brand loyal...
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Autor:
David E. Pettijohn
Publikováno v:
Progress in Nonhistone Protein Research ISBN: 9781351076067
Progress in Nonhistone Protein Research
Progress in Nonhistone Protein Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14578c287835a73a37f061660ebc905e
https://doi.org/10.1201/9781351076067-7
https://doi.org/10.1201/9781351076067-7
Publikováno v:
Journal of Promotion Management. 17:133-147
This article evaluates the relationship between the ethical behavioral intentions of 374 future salespeople and the ethical climate of the firm. The ethical philosophy (high or low) of top management, immediate sales managers, and the peers of potent
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 4:21-39
PurposeThe purpose of this paper is to examine the relationships between salesperson emotional intelligence, dispositional affectivity, and customer‐orientation levels in pharmaceutical marketing.Design/methodology/approachA total of 71 pharmaceuti
Publikováno v:
Journal of Targeting, Measurement and Analysis for Marketing. 17:115-125
As companies attempt the risky process of introducing new products and modifying existing ones, many engage in field experiments in which untrained volunteer respondents are used to assess product characteristics and preference. Because discriminatio
Publikováno v:
Journal of Foodservice Business Research. 12:72-83
This study was designed to investigate the characteristics of those grocery store customers who tend to be store loyal versus those who are not store loyal. The study examines the relative importance of characteristics such as service, physical facil
Publikováno v:
Journal of Personal Selling & Sales Management. 27:75-88
This research was designed to determine whether salesperson perceptions regarding the importance of specific sales skills and behaviors relate positively to sales performance, customer orientation, job satisfaction, organizational commitment, and low
Publikováno v:
Journal of Electronic Materials. 36:937-948
Factors such as lateral control of surface chemistry, reproducible etch depths and widths, and elimination of cross-contamination are vital to achieving world-class Hg1-X Cd X Te focal plane infrared detector arrays. Raytheon Vision Systems (RVS) has
Publikováno v:
Services Marketing Quarterly. 28:21-33
This study was conducted to determine the attributes which parents use in determining the type of school they wish their child to attend. To this end, a sample consisting of 304 parents were asked to rate eleven educational attributes and respond to