Zobrazeno 1 - 3
of 3
pro vyhledávání: '"E. Ann Hollier"'
Autor:
Tim Ambler, E. Ann Hollier
Publikováno v:
Journal of Advertising Research. 44:375-389
This Study shows that ‘waste’—the perceived extravagance of an advertisement—contributes to advertising effectiveness by increasing credibility. It draws especially on the ‘Handicap Principle’ in biology: animals use wasteful characterist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41396971fe3b6f98dda91902f695b5b3
https://doi.org/10.1017/s0021849904040413
https://doi.org/10.1017/s0021849904040413
Publikováno v:
Monographs of the Society for Research in Child Development. 57:94-148
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c555bfc5baeeb0c86b15915c5c54dbbf
https://doi.org/10.1111/j.1540-5834.1992.tb00304.x
https://doi.org/10.1111/j.1540-5834.1992.tb00304.x
Autor:
E. Mavis Hetherington, W. Glenn Clingempeel, Edward R. Anderson, James E. Deal, Margaret Stanley Hagan, E. Ann Hollier, Marjorie S. Lindner, Eleanor E. MacCoby, Jeanne Cavanaugh Brown, Thomas G. O'Connor, Marlene Eisenberg, Alyson M. Rice, Layne D. Bennion
Publikováno v:
Monographs of the Society for Research in Child Development. 57:i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e4cc05384bd6cbe3753ab1e4c07b9b3
https://doi.org/10.2307/1166050
https://doi.org/10.2307/1166050