Zobrazeno 1 - 10
of 23
pro vyhledávání: '"E. Ann Hollier"'
Autor:
Tim Ambler, E. Ann Hollier
Publikováno v:
Journal of Advertising Research. 44:375-389
This Study shows that ‘waste’—the perceived extravagance of an advertisement—contributes to advertising effectiveness by increasing credibility. It draws especially on the ‘Handicap Principle’ in biology: animals use wasteful characterist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41396971fe3b6f98dda91902f695b5b3
https://doi.org/10.1017/s0021849904040413
https://doi.org/10.1017/s0021849904040413
Publikováno v:
Monographs of the Society for Research in Child Development. 57:94-148
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c555bfc5baeeb0c86b15915c5c54dbbf
https://doi.org/10.1111/j.1540-5834.1992.tb00304.x
https://doi.org/10.1111/j.1540-5834.1992.tb00304.x
Autor:
E. Mavis Hetherington, W. Glenn Clingempeel, Edward R. Anderson, James E. Deal, Margaret Stanley Hagan, E. Ann Hollier, Marjorie S. Lindner, Eleanor E. MacCoby, Jeanne Cavanaugh Brown, Thomas G. O'Connor, Marlene Eisenberg, Alyson M. Rice, Layne D. Bennion
Publikováno v:
Monographs of the Society for Research in Child Development. 57:i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e4cc05384bd6cbe3753ab1e4c07b9b3
https://doi.org/10.2307/1166050
https://doi.org/10.2307/1166050
Autor:
Dahlén, Micael1 micael.dahlen@hhs.se, Rosengren, Sara2 sara.rosengren@hhs.se, Törn, Fredrik2 fredrik.torn@hhs.se
Publikováno v:
Journal of Advertising Research. Sep2008, Vol. 48 Issue 3, p392-403. 12p. 5 Charts.
Autor:
Ambler, Tim1 tambler@london.edu, Hollier, E. Ann2 ann.hollier@insightbb.com
Publikováno v:
Journal of Advertising Research. Dec2004, Vol. 44 Issue 4, p375-389. 15p. 13 Charts.
Autor:
Ashley, Christy1, Oliver, Jason D.1
Publikováno v:
Journal of Advertising. Spring2010, Vol. 39 Issue 1, p115-130. 16p. 1 Diagram, 3 Charts.
Autor:
Coleman-Minahan, Kate1,2 (AUTHOR) kate.coleman-minahan@prc.utexas.edu, Scandlyn, Jean N.3 (AUTHOR)
Publikováno v:
Culture, Health & Sexuality. Feb2017, Vol. 19 Issue 2, p151-164. 14p.
Autor:
Modig, Erik1, Rosengren, Sara1
Publikováno v:
Advances in Consumer Research. 2013, Vol. 41, p373-377. 5p.
Publikováno v:
Monographs of the Society for Research in Child Development; 1992, Vol. 57 Issue 2/3, p1-1, 2p
Autor:
J. Craig Andrews, Terence A. Shimp
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including a
