Zobrazeno 1 - 10
of 10
pro vyhledávání: '"E. A. Zheludkova"'
Autor:
E. G. Zheludkova, K. M. Purgina
Publikováno v:
Вестник Кемеровского государственного университета, Vol 23, Iss 1, Pp 229-236 (2021)
This article describes communicative strategies and tactics used by companies to build a brand. The diachronic method made it possible to observe brand development strategies. The analysis featured 104 advertising slogans of 11 companies. Strategies
Externí odkaz:
https://doaj.org/article/4322c4ae32c84af3ab482867545102e9
Autor:
E. G. Zheludkova
Publikováno v:
Вестник Кемеровского государственного университета, Vol 22, Iss 1, Pp 234-241 (2020)
The research featured the role of speech stereotypes in the formation of the discourse of protest songs, or chanson engagée, in the French language culture. The study included the method of continuous sampling, discursive analysis, and a descriptive
Externí odkaz:
https://doaj.org/article/940e2698656147c0ae470f02bc60a8ee
Autor:
E. G. Zheludkova
Publikováno v:
Вестник Кемеровского государственного университета, Vol 21, Iss 1, Pp 185-190 (2019)
The research features the speech stereotype at the stage of its formation. The author observes the way stereotype of socially approved behavior are formed with the help of speech stereotypes united by the concept of "product waste". An analysis of "g
Externí odkaz:
https://doaj.org/article/f214197f89bb4bbc928839e281566b27
Autor:
E. G. Zheludkova
Publikováno v:
Вестник Кемеровского государственного университета, Vol 0, Iss 2-3, Pp 149-152 (2015)
The paper focuses on the analysis of stereotypes about Russian women in the modern French literature. It specifies the role of stereotypes in the perception of the unknown culture and its negative impact on the creation of Russian women’s image in
Externí odkaz:
https://doaj.org/article/fcb4bfb3e4de461186760010ac571cd3
Autor:
K. M. Purgina, E. G. Zheludkova
Publikováno v:
Вестник Кемеровского государственного университета, Vol 23, Iss 1, Pp 229-236 (2021)
This article describes communicative strategies and tactics used by companies to build a brand. The diachronic method made it possible to observe brand development strategies. The analysis featured 104 advertising slogans of 11 companies. Strategies
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d078153c666d38a3828547ce2ec83f97
https://vestnik.kemsu.ru/jour/article/view/4942
https://vestnik.kemsu.ru/jour/article/view/4942
Autor:
E. G. Zheludkova
Publikováno v:
Вестник Кемеровского государственного университета, Vol 0, Iss 2-2, Pp 50-55 (2013)
The articles focuses on the analysis of the personals found in French newspapers and Internet sources. The role of stereotypes in the production of the discourse of self-presentation is studied. The connection between the stereotypical statement and
Externí odkaz:
https://doaj.org/article/e42b111fec9a4fadbddea3ed5801e431
Publikováno v:
Protection of Metals and Physical Chemistry of Surfaces. 55:1329-1334
The process of formation of protective cerium-containing conversion coatings on galvanized surfaces has been developed. It has been shown that cerium-containing passivating coatings on galvanized steel parts are comparable to opalescent chromate coat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f3cae89084cf1f4be31703d5f211ddd
https://doi.org/10.1134/s2070205119070190
https://doi.org/10.1134/s2070205119070190
Publikováno v:
Russian Journal of Applied Chemistry. 92:1432-1438
A process was developed for chromate-free passivation of zinc-plated surfaces via formation of conversion silicon-containing coatings on these surfaces. The passivation performed in a solution containing 20–35 g L−1 sodium metasilicate, 0.2–0.5
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0dcfd6a08f9c48ec3fda592b760e336
https://doi.org/10.1134/s1070427219100136
https://doi.org/10.1134/s1070427219100136
Publikováno v:
Russian Journal of Applied Chemistry. 88:1594-1598
Process was developed for no-chromate passivation of zinc coatings in a solution containing 20-40 g L-1 of cerium nitrate, 5-25 mL L-1 H2O2, and 2-8 g L-1 of an additive (8-10 g L-1 of malic acid and 4-8 g L-1 of sodium nitrate) at a temperature of 4
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1aaca9d7b27952485a32f0559e5f87c3
https://doi.org/10.1134/s1070427215100067
https://doi.org/10.1134/s1070427215100067
Autor:
A A, Byvalov, K E, Gavrilov, V V, Krupin, E V, Chebotarev, E V, Zheludkova, V I, Drubkov, A E, Smirnov, V N, Mal'kov, T Iu, Dupiasheva, D V, Pechenkin, V P, Bondarev
Publikováno v:
Molekuliarnaia genetika, mikrobiologiia i virusologiia. (1)
The biological and physico-chemical properties of cultures of two isogenous recombinant variants of Yersinia pseudotuberculosis were studied. The cell genomes of the cultures are distinguished from one another only by the presence or by the absence o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::6c20294155c99194359adf6d45524b4e
https://pubmed.ncbi.nlm.nih.gov/18368776
https://pubmed.ncbi.nlm.nih.gov/18368776