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Autor:
Viktor P. Semenov, Alexander G. Budrin, E. A. Eniushkina, Elena V. Budrina, Anastasiya V. Soldatova, Ivan K. Soldatov
Publikováno v:
2017 XX IEEE International Conference on Soft Computing and Measurements (SCM).
The conceptual issues of conducting factor analysis of enterprise's marketing activity are being discussed, in the example of digital marketing communications. The general rules and the algorithm for conducting such analysis are proposed, and its pur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85ea9fb173da709c229098358c17739b
https://doi.org/10.1109/scm.2017.7970753
https://doi.org/10.1109/scm.2017.7970753
