Zobrazeno 1 - 10
of 2 656
pro vyhledávání: '"E-Buying"'
Autor:
Fatima, Sadiya1 sadiya.fatima4@gmail.com, Malpani, Rashi1 rashi.kbr@gmail.com, Sodhi, Savita1 savitakaur_sodhi@yahoo.com, Ghosh, Anupam1 iitanupam@gmail.com
Publikováno v:
International Journal of Marketing & Business Communication. 2019, Vol. 8 Issue 2/3, p1-7. 7p.
Publikováno v:
Research Journal for Societal Issues. 5:01-26
This study aimed to investigate the factors influencing e-buying impulsivity among a sample of 328 individuals using adopted scales through a survey. The study found that gender had no effect on e-buying impulsivity, with no significant difference fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0bb9da038452354ddcf235e17613ff0
https://doi.org/10.56976/rjsi.v5i1.68
https://doi.org/10.56976/rjsi.v5i1.68
Electronic marketing and the Internet's fast growth are changing consumer behaviour and modern society. This study examines the impact of e-advertising on customer shopping behaviour in, Tamilnadu. The manner in which, where, and when buyers shop onl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::428a8c8af195526b5b6cff7e23517a0e
Autor:
Šimić, Goran1 gshimic@yahoo.com, Živanović, Milica2 mlc_zivanovic@yahoo.com
Publikováno v:
Singidunum Scientific Review / Singidunum Revija. 2010, Vol. 7 Issue 1, p134-142. 9p. 5 Color Photographs, 2 Diagrams, 2 Graphs.
Autor:
Carmen Abril, Sandra Tobon
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc7edd738f0ec0450d081c78bd24fcb6
https://doi.org/10.1007/978-3-030-95346-1_57
https://doi.org/10.1007/978-3-030-95346-1_57
Autor:
Waterhouse, Benjamin C.
Publikováno v:
The American Historical Review, 2015 Jun 01. 120(3), 1038-1039.
Externí odkaz:
https://www.jstor.org/stable/26577348
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Publikováno v:
SSRN Electronic Journal.
Owing to a subsequently high growth of digital technology penetration, firms are now directly targeting global customers and harnessing the benefits that the online channel offers to gain competitive advantage. In such case, Affiliate marketing has e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::724d26ab5724b4bec9aaf4d56e46f4aa
https://doi.org/10.2139/ssrn.3638929
https://doi.org/10.2139/ssrn.3638929
Publikováno v:
E-Business-State of the Art of ICT Based Challenges and Solutions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=intech______::3945f62842b369a9792c5ce67adccd4c
http://www.intechopen.com/articles/show/title/customers-online-interaction-experiences-with-fashion-brands-e-information-and-e-buying
http://www.intechopen.com/articles/show/title/customers-online-interaction-experiences-with-fashion-brands-e-information-and-e-buying
Autor:
Marlene Amorim, Sandra Loureiro
Online platforms (such as websites, blogs, social networks, crowdsourcing) enable consumers to interact with companies and brands in new ways. This chapter is the first attempt to go further and analyse how perceived fashion website quality, social i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b0c77a3175a2a54fc2144216385c9497
https://ciencia.iscte-iul.pt/id/ci-pub-40841
https://ciencia.iscte-iul.pt/id/ci-pub-40841