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Publikováno v:
LINGUISTIK TERAPAN; Vol 14, No 1 (2017)
This research deals with rhetorical appeals namely logical, emotional, & ethical appeal used in 10 smartphone advertisements from billboards such as Lenovo, Oppo, Evercoss, Advan, Samsung, iPhone, Asus, Vivo, Huawei, & i-Cherry. The analytical tool o