Investigating the use of scent in a medical service environment

Autor: Naja, Maya, ZAICHKOWSKY, Judith Lynne, Dykstra, Art, Bree, Joël

Publikováno v: 2013 Academy of Marketing Science (AMS) Annual Conference
Kubacki, Krzysztof. 2013 Academy of Marketing Science (AMS) Annual Conference, Monterey, United States. Springer, pp.615-616, 2014, Ideas in Marketing: Finding the New and Polishing the Old, 978-3-319-10951-0

International audience; The purpose of this research is to investigate if introducing ambient scents to health care facilities will enhance patient experience. In order to broaden and develop the focus on previous research, this paper presents two se

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::87585f7b05481c079ab480ae67af6968
https://hal-normandie-univ.archives-ouvertes.fr/hal-02008300

Investigating the use of Scent in a Medical Service Environment.

Autor: Naja, Maya, Zaichkowsky, Judith Lynne, Dykstra, Art, Brée, Joël

Publikováno v: Ideas in Marketing: Finding the New & Polishing the Old; 2015, p615-616, 2p