Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Duygu Talih Akkaya"'
Autor:
Duygu Talih Akkaya, Şeniz Özhan
Publikováno v:
Erciyes İletişim Dergisi, Vol 8, Iss 2, Pp 599-620 (2021)
Özellikle tüketim toplumlarında kilit bir role sahip olan çocuklar için televizyon, hızla gelişen iletişim teknolojilerine rağmen vazgeçilmez bir kitle iletişim aracı olmaya devam etmektedir. Çocuklar televizyon içeriklerinin önemli bi
Externí odkaz:
https://doaj.org/article/466421db37784d13b50ac364e3cd0c9b
Autor:
Duygu Talih Akkaya
Publikováno v:
Trakya Üniversitesi Sosyal Bilimler Dergisi, Vol 21, Iss 2, Pp 535-556 (2019)
Social media is defined as a virtual platform at which users share their knowledge and experiences and in recent years parallel to the development of new communication environments by means of technology, social media gained a new dimension. Nowadays
Externí odkaz:
https://doaj.org/article/a549aa1f6e824e45bcf0070d25ee6586
Autor:
Duygu Talih Akkaya, Şeniz Özhan
Publikováno v:
Volume: 49, Issue: 2 380-386
Istanbul Business Research
Istanbul Business Research
Nostalgia is generally defined as a longing for the past, and from a marketing perspective it can be described as an emotion that drives the purchase behaviors of consumers. Companies have started to make use of the element of nostalgia in their mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8f695e9f9c9b475bfb573fd3391a538a
https://doi.org/10.26650/ibr.2020.49.0050
https://doi.org/10.26650/ibr.2020.49.0050
Publikováno v:
Volume: 18, Issue: 1 218-232
Journal of Management and Economics Research
Journal of Management and Economics Research
Bu çalışmanın amacı, Türkiye'de özel marka markalarlailgili yapılan akademik çalışmaların incelenmesidir. Akademik veritabanlarınave Google veritabanında zaman kısıtlaması belirtilmeden 29 çalışmayaulaşılmıştır. Çalışmalar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c239fb16ce354cb96508d2caf21e94a6
https://doi.org/10.11611/yead.574654
https://doi.org/10.11611/yead.574654
Publikováno v:
Journal of International Scientific Researches. :102-108
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ccbdb684d36f4921d07dd53de6a1097e
https://doi.org/10.21733/ibad.582196
https://doi.org/10.21733/ibad.582196
Autor:
Duygu Talih Akkaya, Şeniz Özhan
Publikováno v:
Volume: 18, Issue: 4 101-116
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Son yıllarda küresel tüketimin yaygınlaşmasına paralel olarak rasyonel olmayan tüketici davranışlarında artış gözlenmektedir. Bu davranışlardan biri olan ve alışveriş bağımlılığı olarak bilinen kompülsif satın alma, kısaca,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fd07ec1183db67c9177249bd9f787ff6
https://doi.org/10.18037/ausbd.552691
https://doi.org/10.18037/ausbd.552691
Publikováno v:
Volume: 17, Issue: 36 2518-2545
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
The purpose of this research is to determine the effects of materialism and hedonic shopping value on impulse buying behavior and the effect of materialism on hedonic shopping value. The study sample was comprised of students selected via convenience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2da44cafe273c5be216706ab1ab507d2
https://dergipark.org.tr/tr/pub/opus/issue/60974/778848
https://dergipark.org.tr/tr/pub/opus/issue/60974/778848
The aim of this chapter was to examine the effect of individual factors (price consciousness, quality consciousness, value consciousness, frugality, and risk aversion) and consumer perceptions regarding store characteristics on the attitude and purch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cac06aa65475e5f86a9cb79f82ba6308
https://doi.org/10.4018/978-1-7998-0257-0.ch013
https://doi.org/10.4018/978-1-7998-0257-0.ch013
Publikováno v:
Volume: 39, Issue: 2 361-388
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
Kullanıcıların bilgi ve tecrübelerini paylaştığı sanal bir ortam olarak tanımlanan sosyal medya sonzamanlarda teknolojinin yardımıyla yeni bir boyut kazanmıştır. Tüketiciler evde veya işyerinde daha fazlavakit geçirdiğinde sosyal me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28e78bb1ad862d0a0954fe9250c44682
https://doi.org/10.14780/muiibd.384073
https://doi.org/10.14780/muiibd.384073
Publikováno v:
Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application ISBN: 9789811032103
In recent years, developments in the business world and newly developed standards about human rights, environment, employee, labour, etc., by various international organizations have brought the concept of corporate social responsibility to the fore.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e9d455f3525e67b584d2f88429f8640
https://doi.org/10.1007/978-981-10-3212-7_10
https://doi.org/10.1007/978-981-10-3212-7_10