Výsledky vyhledávání - "Duygu Aydin Ünal"

Publikováno v: Stratejik Yönetim Araştırmaları Dergisi. 5:17-35

Stratejik ittifaklar firmaların mal, hizmet ve teknolojilerinin değiş tokuş, paylaşım ve birlikte geliştirme amacıyla yapmış oldukları gönüllüğe dayalı anlaşmalardır. Denizyolu ittifaklarının faaliyetleri, son on yılda yoğun bir

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::160d0fadc7ac85b721051732bdecad69
https://doi.org/10.54993/syad.1062819

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Internationalization Strategies of Emerging-Market Multinational Enterprises: The Case of Investments Made by Yılport Holding in Port Cities in Foreign Countries

Autor: Murat ATALAY, Duygu AYDIN ÜNAL, İsmet BALIK, Ahmet FİDAN

Publikováno v: Kent Akademisi. 15:358-374

The literature on internationalization strategies of multinational enterprises traditionally examines the activities and strategies of multinational enterprises originating from developed markets; besides, it is an area that is developing more rapidl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::61b818d48998968d0f241d6121a64e16
https://doi.org/10.35674/kent.1051963

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Akademický článek

Unpacking Sustainable Packaging Through the Stimulus-Organism-Response Model: A Systematic Literature Review

Autor: Aslıhan Kı ymalı oğlu, Raife Meltem Yetkiän Özbük, Duygu Aydın Ünal, Onur Dirlik, Nuray Akar

Publikováno v: SAGE Open, Vol 14 (2024)

This study aims to synthesize key elements from sustainable packaging research on consumer behavior and apply the Stimulus-Organism-Response (SOR) model to understand consumer responses. A systematic literature review (SLR) using Preferred Reporting

Externí odkaz: https://doaj.org/article/b099df334436464fad023c6ada39d8f5

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A Review of Marketing Literature in Turkey

Autor: Duygu Aydin Ünal, Aslıhan Kiymalioğlu

Publikováno v: Volume: 22, Issue: 1 161-172
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi

Bu çalışmanın temel amacı son on yılda Türkiye’deki pazarlama dergilerinde ve Ulusal Pazarlama Kongrelerinde yayınlanan eserlerin değerlendirilerek, akademik çalışmalardaki araştırma eğilimlerine ışık tutmaktır. Bu boylamsal çal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c7619515d76e3f19d492b90a7f8ce7de
https://dergipark.org.tr/tr/pub/ogusbd/issue/62655/872277

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Consumer Behavior in Omnichannel Retailing

Autor: Büşra Oktay, Raife Meltem Yetkin Özbük, Duygu Aydin Ünal

There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has affected both firms and consumers considerably, the literature is dominated

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b13beee06ea8cd6690eb120c9f61eccb
https://doi.org/10.1108/978-1-80043-388-520201008

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Factors affecting consumers' intention to purchase online

Autor: Meltem Yetkin Özbük, Duygu Aydin Ünal, Eyyup Yaraş

Publikováno v: Journal of Internet Applications and Management. 8:63-74

Bu calismanin amaci tuketicilerin Internet’ten alisveris yapma niyetlerini etkileyen faktorlerin satin alma niyeti uzerindeki etkisini bir model onerisi sunarak ortaya koyarak, bu etkilerin guclerini siralandirabilmektir. Internet’in her alanda h

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::68e0b0f43f8630a154f6b3f4085c918c
https://doi.org/10.5505/iuyd.2017.91885

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