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Autor:
Achar, Chethana1 (AUTHOR) chethana.achar@kellogg.northwestern.edu, Dunn, Lea H.2 (AUTHOR) leadunn@uw.edu, Agrawal, Nidhi3 (AUTHOR) nidhia@uw.edu
Publikováno v:
Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p392-410. 19p. 1 Color Photograph, 1 Chart, 2 Graphs.
Autor:
Mesler, Rhiannon MacDonnell, Simpson, Bonnie, Chernishenko, Jennifer, Jain, Shreya, Dunn, Lea H., White, Katherine
Publikováno v:
In Acta Psychologica March 2022 223
Autor:
Dunn, Lea Hunter
Throughout their daily lives consumers experience a vast array of emotions. At times these emotions are directly related to a consumption context, while other times these emotions are unrelated. While previous research on incidental emotion has gener
Externí odkaz:
http://hdl.handle.net/2429/46449
Publikováno v:
Journal of Marketing, 2020 Jul 01. 84(4), 86-108.
Externí odkaz:
https://www.jstor.org/stable/26973136
Autor:
Dunn, Lea1 (AUTHOR) leadunn@uw.edu, White, Katherine2 (AUTHOR) katherine.white@sauder.ubc.ca, Dahl, Darren W3 (AUTHOR) darren.dahl@sauder.ubc.ca
Publikováno v:
Journal of Consumer Research. Oct2020, Vol. 47 Issue 3, p431-453. 23p. 2 Diagrams, 1 Chart, 5 Graphs.
Autor:
Kristofferson, Kirk1 (AUTHOR) kkristofferson@ivey.ca, Dunn, Lea2 (AUTHOR)
Publikováno v:
Journal of the Academy of Marketing Science. May2023, Vol. 51 Issue 3, p716-745. 30p.
Autor:
DUNN, LEA1 (AUTHOR) leadunn@u.washington.edu, HOEGG, JOANDREA2 (AUTHOR) joey.hoegg@sauder.ubc.ca
Publikováno v:
Journal of Consumer Research. Jun2014, Vol. 41 Issue 1, p152-168. 17p. 2 Black and White Photographs, 5 Charts.
We will be examining whether social media posts aimed at praising (v. shaming) influence reactions to various behaviors (e.g., behavior intentions, social media engagement, risk perceptions, etc).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34c161d113991f87d3a7118f5edbdfd6
This study will explore whether social media praise posts are more effective at creating engagement and potential covid-19 related behavioral effects than shaming posts as well as the moderating role of political ideology.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d26b65dec722e177c2eafc0d06391e6d