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Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in Italy

Autor: Duma, Fabio

Craftsmanship, driven by the “enduring, basic human impulse, the desire to do a job well for its own sake” (Sennett, 2008), is the origin of most things we call luxury. Declared obsolete in the wake of industrialized production (Frater & Hawley,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3760::e5dd4755d68fbec54d28e7e56b2ab55e
https://hdl.handle.net/11475/26579

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Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector

Autor: Duma, Fabio, Khalifa, Dina, Schäfer, Jule

Companies worldwide are encountering significant challenges as we face the consequences of decades of unsustainable business and consumption practices. Strategies and business models must be adapted to new circumstances, changing regulations, and the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3760::f38da118f92686854340122457e4ce5d
https://hdl.handle.net/11475/26919

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Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand

Autor: Duma, Fabio, Björck, Albena

Konferenz hat nicht stattgefunden There is a lively scene of Swiss and other independent luxury watch brands acting in the shadow of the big, well-known players and addressing specific market niches of connoisseurs and collectors. These niche brands

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3760::9251b1e5436ed2a4c5d25327c49667c5
https://hdl.handle.net/11475/22424

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Mastering the digital transformation as a heritage luxury fashion brand

Autor: Duma, Fabio, Labati, Florence, Brunetti, Gianluca, Gadgil, Maya

Beitrag in Band 37: Rethinking Luxury Business Digital transformation presents the world of fashion and luxury with new challenges. Especially the relationship between luxury brands, digital technology and the Internet is an intricate one. Disruptive

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3760::9ff4b2a9577f1024fe771ea214ee49de
https://hdl.handle.net/11475/20132

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Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury

Autor: Duma, Fabio, Studer, Pirmin

Current forces of change such as the digital transformation, the increasing importance of service and experiential luxury, new customer groups with diverse cultural backgrounds and spending habits or rising expectations with regards to transparency a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3760::4054a6d51482205dfe218d492e1285cc
https://hdl.handle.net/11475/21633

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Akademický článek

The management of luxury brand behaviour: Adapting luxury brand management to the changing market forces of the 21st Century.

Autor: Duma, Fabio^1,2 fabio.duma@zhaw.ch, Willi, Christine Hallier¹ hall@zhaw.ch, Bang Nguyen³ bang.london@gmail.com, Melewar, T. C.⁴ t.c.melewar@mdx.ac.uk

Publikováno v: Marketing Review. Spring2016, Vol. 16 Issue 1, p3-25. 23p. 3 Diagrams, 1 Graph.

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The rise of independent niche luxury brands in the era of masstige

Autor: Duma, Fabio, Gadgil, Maya

Luxury has become common, ubiquitous, mundane. Even those who cannot afford it become tired of looking through the keyhole of mass and social media. Chances are that the new luxury will take other forms: The future of luxury might not lie in multipli

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3760::0dffecde23f197ea467b80547ab348d6
https://hdl.handle.net/11475/12714

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