Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Dubravka Užar"'
Autor:
Dario Iljkić, Olgica Klepač, Dubravka Užar, Ionel Samfira, Dušan Dunđerski, Daniel Haman, Catalin Zoican, Ivana Majić, Ivana Varga
Publikováno v:
COVID, Vol 4, Iss 3, Pp 409-428 (2024)
The COVID-19 pandemic affected many aspects of human life including consumer behavior. The main aim of this paper was to identify basic patterns of changes in consumer attitudes towards agri-food products under the influence of the 2020 pandemic and
Externí odkaz:
https://doaj.org/article/c0583384f5f9446d997365334b22526f
Autor:
Dubravka Užar, Jelena Filipović
Publikováno v:
Tržište, Vol 35, Iss 2, Pp 183-204 (2023)
Purpose – The present study attempts to investigate consumer intention to purchase cheeses with Geographical Indication (GI) by employing the Theory of Planned Behavior (TPB). The purpose of this paper is to examine the influence of determinants as
Externí odkaz:
https://doaj.org/article/29ede1ae04624b7188fded037ee87945
Publikováno v:
Contemporary Agriculture, Vol 68, Iss 3-4, Pp 80-87 (2019)
Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself. The term brand has been used as a means of
Externí odkaz:
https://doaj.org/article/e2a0d8bd8bfa47b284b4127dedef180a
Publikováno v:
Ekonomika Poljoprivrede (1979), Vol 67, Iss 2 (2020)
The main idea in this paper was to investigate how agriculture and processing sectors are connected through commercial activity, and how they influence municipal economic development in transition economies. This was examined through the influence of
Externí odkaz:
https://doaj.org/article/50f29b1d663848bcb2f3024f657df9d4
Autor:
Dubravka Užar, Vuk Radojević
Publikováno v:
Ekonomika Poljoprivrede (1979), Vol 66, Iss 4 (2019)
Тhe subject of the research of this paper is the realized value of agricultural production, which significantly contributes to the formation of gross value added. The share of gross value added of agriculture in total GVA is one of the most importan
Externí odkaz:
https://doaj.org/article/6a6138b3383b4329ad96bb939dee6ec9
Publikováno v:
Contemporary Agriculture, Vol 69, Iss 3-4, Pp 41-52 (2020)
Summary The production of cheese as a value-added product occupies a prominent place in the food system of economically developed countries and is an important revenue generator for all participants in the production chain. The absence or insufficien
Autor:
Goran Petković, Dubravka Užar
Publikováno v:
Anali Ekonomskog fakulteta u Subotici. :101-115
Although the use of various forms of marketing channels is increasing within agricultural marketing, there have been only a limited number of research efforts exploring the influencing factors on the structure of agricultural marketing channels and t
Publikováno v:
Ekonomika poljoprivrede. 67:895-911
Main objective of the research is to identify role and position of marketing in business practice in micro, small and medium-sized enterprises (MSME) in the Republic of Serbia. Since cheese is a value-added product, cheesemaking takes a significant p
Autor:
Dubravka Užar
Publikováno v:
Marketing (2022) 53(3):193-202
Geographical indications, as part of product labeling and packaging, are used extensively worldwide as a powerful tool for product diversification and branding. The main purpose of this study is to shed light on consumers' awareness and knowledge of