Výsledky vyhledávání - "Dubovyk, Tetiana"

Akademický článek

The Concept and System of Social Commerce

Autor: Dubovyk Tetiana V., Herasimchuk Tamara A.

Publikováno v: Bìznes Inform, Vol 3, Iss 494, Pp 84-90 (2019)

The Article is concerned with defining the essence of social commerce. Evolution of the concept of «social commerce» is explored and the essence of this concept is defined. The influence of consumer tendencies on innovative development of retail tr

Externí odkaz: https://doaj.org/article/86a217be55e44b3a819d10fa40c10e1b

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Akademický článek

The Innovations and Business Models in the Marketing Channels

Autor: Dubovyk Tetiana V., Gamova Iryna V.

Publikováno v: Bìznes Inform, Vol 11, Iss 490, Pp 357-362 (2018)

The article researches innovations in the marketing channels. Collaboration of enterprises in the channels, based on the marketing relations, allowed to consider innovations in the marketing channels in terms of their development in prospects: techno

Externí odkaz: https://doaj.org/article/763675ee6156451681f3d46450399dec

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Akademický článek

The Social Commerce System

Autor: Dubovyk Tetiana V., Ortynska Valentyna V.

Publikováno v: Bìznes Inform, Vol 3, Pp 325-330 (2017)

The social commerce is a relatively new phenomenon, found in the little researched direction of trade. Research results by the authors have provided to systematize the views on the concept of «social commerce», characterize the social commerce syst

Externí odkaz: https://doaj.org/article/f162860d373b4fc7adb8a8ee2dd4cbd1

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