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pro vyhledávání: '"Duane Wegener"'
Publikováno v:
Global Fashion Management Conference. 2020:1279-1280
Autor:
Ramadhar Singh, Duane Wegener, Krithiga Sankaran, Naureen Bhullar, Karen Qian, Pauline Jia Li Chia, Xinyi Cheong, Chen Fuwei
Publikováno v:
SSRN Electronic Journal.
Effectance motivation -- a will for certainty and a feeling of being able to know and predict -- was proposed in the 1960s as the mechanism underlying the well-known attitude similarity effects on attraction (Byrne, Nelson, & Reeves, 1966). However,
Contents: Foreword. Part I: Introduction. E.S. Knowles, J.A. Linn, The Importance of Resistance to Persuasion. Part II: Nature of Resistance in Persuasion. D.T. Wegener, R.E. Petty, N.D. Smoak, L.R. Fabrigar, Multiple Routes to Resisting Attitude Cha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68fb6c0fb6ab96c23ca18f1340fe4be3
https://doi.org/10.4324/9781410609816
https://doi.org/10.4324/9781410609816