Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Duane M. Nagel"'
Publikováno v:
Journal of Business Research. 128:174-186
We investigate trust formation in the understudied area of early-phase relationship and its effects on the selection of purchaser-supplier governance. The theoretical framework underlying the research draws on purchaser/supplier relationships, swift/
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00eb77e6382a183011002f8f74249962
https://doi.org/10.1016/j.jbusres.2021.01.026
https://doi.org/10.1016/j.jbusres.2021.01.026
Publikováno v:
Journal of Service Research. 24:601-621
An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term renewal if value is not con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85490a2913ea234d010f82a42c8f0b7a
https://doi.org/10.1177/1094670521997565
https://doi.org/10.1177/1094670521997565
Autor:
J. Joseph Cronin Jr, Duane M. Nagel
Publikováno v:
Journal of Services Marketing. 34:269-277
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4b7b1fb11536361fd954795d79c612c
https://doi.org/10.1108/jsm-02-2020-0065
https://doi.org/10.1108/jsm-02-2020-0065
Publikováno v:
Journal of Business Research. 99:1-11
The current research explores the influence of implicit self-theories on decisions involving financial risk. Building from research on self-signaling, we explore how loss salience impacts the relationship between an individual's self-theory and finan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c60655090ee5e95f3a7e8d84f1f510e
https://doi.org/10.1016/j.jbusres.2019.02.015
https://doi.org/10.1016/j.jbusres.2019.02.015
Autor:
Christopher D. Hopkins, Colleen S. Bourdeau, J. Joseph CroninJr., Duane M. Nagel, Brian L. Bourdeau
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Customer loyalty in the service exchange has been shown to be a primary objective when designing and implementing a marketing or service strategy (Cronin et al. 2000). While the extant literature is replete with examples of the importance of loyalty
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6df4ff23ee6fbd98aab45f9033a74e3c
https://doi.org/10.1007/978-3-030-42545-6_121
https://doi.org/10.1007/978-3-030-42545-6_121
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
To date, research has revealed that the concept of customer loyalty is tantamount to gaining strategic success during customer exchanges (Cronin et al. 2000; Wolter et al. 2017). To this end, this paper seeks to determine the antecedents of enhancing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd4066d00eb958a1eb4b509b650a2925
https://doi.org/10.1007/978-3-030-39165-2_160
https://doi.org/10.1007/978-3-030-39165-2_160
Publikováno v:
Journal of Services Marketing. 32:739-754
Purpose Despite the recent growth of the do-it-yourself market, very little is known as to how or why individuals actually choose to engage in prosumption behavior. The purpose of this study is to specifically examine the decision process of actors w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0288fbee7dfc5d142a93c82f92a8c03
https://doi.org/10.1108/jsm-11-2016-0390
https://doi.org/10.1108/jsm-11-2016-0390
Autor:
Christopher D. Hopkins, Duane M. Nagel, Brian L. Bourdeau, Deanne Brocato, J. Joseph CroninJr.
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Mobile shopping apps are becoming a major, if not dominant, marketing tool in twenty-first-century shopping experiences. This technology is used, not just to finalize purchases but to access the information needed to compare prices, assess product an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5441942dc30e9319e58d599497ef8884
https://doi.org/10.1007/978-3-030-02568-7_268
https://doi.org/10.1007/978-3-030-02568-7_268