Critical review of drug promotional literature using the World Health Organization guidelines

Autor: Puttaswamy Ganashree, Krishnaswamy Bhuvana, Narayana Sarala

Publikováno v: Journal of Research in Pharmacy Practice, Vol 5, Iss 3, Pp 162-165 (2016)

Objective: Drug promotional literatures (DPLs) are used as a promotional tool to advertise new drugs entering the market to doctors. The objective of the present study is to evaluate the accuracy of DPLs by using the World Health Organization (WHO) c

Externí odkaz: https://doaj.org/article/faf8e03363fc4332809f34e2fc3aa5c9

Critical review of drug promotional literature using the World Health Organization guidelines.

Autor: Ganashree P; Department of Pharmacology, Sri Devaraj Urs Medical College, Sri Devaraj Urs Academy of Higher Education and Research, Kolar, Karnataka, India., Bhuvana K; Department of Pharmacology, Sri Devaraj Urs Medical College, Sri Devaraj Urs Academy of Higher Education and Research, Kolar, Karnataka, India., Sarala N; Department of Pharmacology, Sri Devaraj Urs Medical College, Sri Devaraj Urs Academy of Higher Education and Research, Kolar, Karnataka, India.

Publikováno v: Journal of research in pharmacy practice [J Res Pharm Pract] 2016 Jul-Sep; Vol. 5 (3), pp. 162-5.