Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Dropulić, Branka"'
Publikováno v:
MARKET/TRŽIŠTE / MARKET. 34(2):205-217
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1087441
Publikováno v:
Management - Journal of Contemporary Management Issues. 26(2):211-228
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1035423
Autor:
Dropulić, Branka, Krupka, Zoran
Publikováno v:
MARKET/TRŽIŠTE / MARKET. 32(SI):99-113
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=928591
Publikováno v:
Ekonomska misao i praksa
Volume 31
Issue 1
Volume 31
Issue 1
Keller’s seminal paper on “Conceptualizing, Measuring and Managing Customer-Based Brand Equity” published in 1993 in the Journal of Marketing represents a starting point for researching the brand equity construct. However, in the last 10 years,
In the last decade, especially with the rise of the experience economy, authenticity has sparked both marketing academics' and practitioners' interest. Research efforts have increasingly focused on understanding the nature of authenticity, elucidatin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::c9edbbb13a2c00710b1a7b39878c085f
https://www.bib.irb.hr/1134353
https://www.bib.irb.hr/1134353
Autor:
Vranešević, Tihomir, Ozretić Došen, Đurđana, Pavičić, Jurica, Piri Rajh, Sunčana, Sinčić Ćorić, Durbavka, Tomašević Lišanin, Marija, Tkalac Verčič, Ana, Palić, Mirko, Krupka, Zoran, Mandić, Miroslav, Škare, Vatroslav, Vlašić, Goran, Brečić, Ružica, Fudurić, Morana, Horvat, Sandra, Lučić, Andrea, Pandža Bajs, Irena, Komarac, Tanja, Dropulić, Branka, Špoljarić, Anja, Gaćeša, Dora, Skala, David, Mihotić, Lucija
U današnje vrijeme poslovanje bez marketinga ne ostvaruje svoje potencijale. Marketing je danas sveprisutan u različitim pojavnim oblicima a ono što smo htjeli postići pisanjem ovakvog sveučilišnog udžbenika je upravo izučavanje marketinga na
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::f415bdd0b36084b869090abe9b5ebce7
https://www.bib.irb.hr/1187149
https://www.bib.irb.hr/1187149
Autor:
Dropulić, Branka
Zbog negativnog utjecaja potrošnje i proizvodnje na okoliš, održivost je postala imperativ ; potrošačima kao način života, a poduzećima kao način poslovanja. Iako postoji paradoks između potrošnje i zaštite okoliša, odgovorno ponašanje
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::3688936edb599e931d2fcda9555b1e76
https://www.bib.irb.hr/780735
https://www.bib.irb.hr/780735