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Stripping down the Execution Process. Colors in Digital Print Ads as an Emotional Response Indicator
Autor:
Maria MUSTĂȚEA, Dragoș GOCIMAN
Publikováno v:
Styles of Communication, Pp 108-130 (2022)
The chromatic selection represents an essential phase in the conception of a print advertisement. It is critical in encountering a consumer, considering the universal nature of color under various forms of visual communication. Despite the consiste
Externí odkaz:
https://doaj.org/article/fcbf6cc4e6c14bf09114debcb97bf0ad
