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The Impact of E-Commerce on Consumer Purchasing Behavior: The Mediating Role of Financial Technology
Autor:
Rukana Alshweesh, Dr. Srinivas Bandi
Publikováno v:
International Journal of Research and Review. 9:479-499
The study aimed to determine the impact of e-commerce on the consumer's purchasing behavior with the presence of financial technology as an intermediate variable in large-scale food and consumer goods stores in Jordan, to achieve the goal of the stud