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pro vyhledávání: '"Dr. Shekhar Upadhayay"'
UNDERSTANDING CONSUMER BEHAVIOUR AND IMPACT OF INTEGRATED MARKETING COMMUNICATION ON DECISION MAKING
In a competitive economic system, companies can survive and develop if they are aware of the most accurate and detailed information about consumers. The concept of modern marketing highlights the need for having detailed information about the consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::58803460a9a63d5ab2ae283226c5d51d
