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Autor:
Dr. MEETA JOSHI, Dr. S. K. UMAMAHESWARAN, Dr. N. VIJAYANAND, Dr. KAFILA, MOHIT TIWARI, MD. OBAIDUL OLA
This article focuses on how marketing has changed over time, in particular how "artificial intelligence (AI)" might be used to inform strategic marketing choices. Today, AI is being used more and more in operational marketing, such as risk identifica
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::14d5be0808995034a1e2df11434832ae
