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pro vyhledávání: '"Dr. K. Lavanyalatha"'
The importance of organisational leadership has been the fundamental step to the success of firms, even for the global and dynamic industries. By and large, firms within the hospitality industry understanding this concept have yet to put this in prac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d805edc3407e7a49a66087a50462b2f
This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media.. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::166c9058b873ac10a72eaa83a0fd842a