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This study in the handicraft industry in Arusha, Tanzania, was done to determine the influence of coopetition in generic advertising on the profitability of Micro and Small Enterprises (MSEs). It employed the theory of coopetition and resource depend
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5db3f632d32b5fd70b621c95fb9b3f36
