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pro vyhledávání: '"Dr Takalani E. Mudzanani"'
Autor:
Dr Takalani E. Mudzanani
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 6, Iss 2 (2017)
Tourism may be seen as a catalyst for economic growth and government’s job creation drive in South Africa. Regrettably, however, crime in the country constitutes a threat to a thriving tourism industry. In order to gain a deeper understanding of th
Externí odkaz:
https://doaj.org/article/d8826c67925145c188b10ebe2632c9c4
Autor:
Dr Takalani E. Mudzanani
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 6, Iss 2 (2017)
This article proposes marketing mix guidelines to empower museums to achieve greater visibility thereby achieve their missions. The four ‘C’s of museum marketing are customer value, cost, convenience and communication. The proposed museum marketi
Externí odkaz:
https://doaj.org/article/9c8a26e4ccda4b42abf851c8dedc0117