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pro vyhledávání: '"Dr Paballo Patience Ntobaki"'
Publikováno v:
The Retail and Marketing Review, Vol 20, Iss 2, Pp 87-104 (2024)
Influencer marketing has emerged as a powerful strategy in shaping brand perceptions and purchase intentions, particularly amongst Generation-Y consumers who are highly engaged with social media. This study investigated the impact of influencer marke
Externí odkaz:
https://doaj.org/article/3788ff5110064e33b0ecf5413e4edd01
