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Publikováno v:
The Retail and Marketing Review, Vol 18, Iss 2, Pp 141-149 (2022)
The article focuses on the impact of strategic marketing elements on the customer relationship program of the Tshwane Tourism Association (TTA) in South Africa. Adopting a quantitative approach, random sampling was implemented in collecting data from
Externí odkaz:
https://doaj.org/article/af5e7e92004a4796895a2cca16a33c90
