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pro vyhledávání: '"Dr Danita van Heerden"'
Publikováno v:
The Retail and Marketing Review, Vol 20, Iss 1, Pp 99-113 (2024)
With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand relationships. Such communities ar
Externí odkaz:
https://doaj.org/article/5ff9ac9551d14474b4a63d4444d006e0
