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pro vyhledávání: '"Dr D van Heerden"'
Publikováno v:
The Retail and Marketing Review, Vol 16, Iss 2, Pp 109-134 (2020)
The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens. Convenience sampling was used, and 381 questionnaires wer
Externí odkaz:
https://doaj.org/article/1d5aaa1793464541918141211b7b2dfc
