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Akademický článek

Not My Fault to Phub Friends! Individual, Social, and Technological Influences on Phubbing and Its Consequences

Autor: Juhyung Sun, Doyle Yoon

Publikováno v: Human Behavior and Emerging Technologies, Vol 2023 (2023)

Fphubbing (friend phubbing) indicates snubbing friends by checking and/or using one’s smartphone. This study examined three approaches to provide more detailed insights and comprehensive views of phubbing: individual differences, social influences,

Externí odkaz: https://doaj.org/article/fd58fd6474c147caabe381d00e646ebe

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Consumers’ responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type

Autor: Doyle Yoon, Seounmi Youn, Seunghyun Kim

Publikováno v: International Journal of Advertising. 38:207-236

Applying advertising contextual theory, we examined the conditions under which native advertising embedded in a news website was more effective. With the use of college students (n = 189), ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::418d816907d9f27755518f4c228dd1c6
https://doi.org/10.1080/02650487.2018.1451208

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Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App

Autor: Rahnuma Ahmed, Fred Beard, Doyle Yoon

Publikováno v: Journal of Interactive Advertising. 16:133-144

Advertising's dual mediation hypothesis (DMH) is an important model predicting the relationships among antecedent variables and advertising outcomes. The results of the study reported here extend this theory to a mobile phone branded app. Structural

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e80385cb5eca81adb92d3bbeed42ead5
https://doi.org/10.1080/15252019.2016.1237315

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Brand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality

Autor: Seounmi Youn, Doyle Yoon

Publikováno v: Journal of Interactive Advertising. 16:1-15

This study examined the mediating effect of brand experience on the linkage between perceived interactivity of a website and relationship quality with the brand in the online marketplace. The proposed mediation model was tested with online survey dat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::62c4dc2b230ef2a3d5bad6f489b359c0
https://doi.org/10.1080/15252019.2015.1136249

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Are Those Immersive Online Ads Really Effective? Consumers’ Responses to 360° Video Ads in Different Media Platforms: An Abstract

Autor: Seunghyun Kim, Doyle Yoon, Fuwei Sun

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801

This study investigated the main effects of video ad type and media platform type as well as a two-way interaction effect between ad type and media platform type on consumer responses to online video ads. Several research objectives are developed. Fi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4dd3e0c6e55d282d363c1a38d90682eb
https://doi.org/10.1007/978-3-319-99181-8_187

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Conference

ANTECEDENTS OF MOBILE APP USAGE AMONG SMARTPHONE USERS.

Autor: Sang Chon Kim¹, Doyle Yoon¹

Publikováno v: American Academy of Advertising Conference Proceedings. 2013, p72-83. 12p.

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Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads

Autor: Doyle Yoon, Joonghwa Lee, Soojung Kim

Publikováno v: Communication Research Reports. 32:322-331

This study employs the theory of reasoned action and personal descriptive and injunctive norms to predict individuals’ intentions to interact with Page Like Ads on Facebook, which are a type of ad that individuals may “like,” “share,” or ma

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ebee816dbd7757dd686b165f1b638412
https://doi.org/10.1080/08824096.2015.1089851

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Antecedents of mobile app usage among smartphone users

Autor: Sang Chon Kim, Eun Kyoung Han, Doyle Yoon

Publikováno v: Journal of Marketing Communications. 22:653-670

Although mobile apps are already an influential medium in the new media industry as a whole, these apps have received little academic attention within the communication and marketing literature. This study develops and tests a hypothesized model to e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::233bef95a21810f9f5720981967eda81
https://doi.org/10.1080/13527266.2014.951065

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