Zobrazeno 1 - 10
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pro vyhledávání: '"Douglass K. Hawes"'
Autor:
Douglass K. Hawes
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
It is reported that Americans have revised the traditional definition of success. According to that view, wasteful materialism is increasingly being rejected along with a lifelong competition for wealth and privilege. Instead, nonmaterial standards o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::317815da32a17a8c3c4b98ce4e9e895e
https://doi.org/10.1007/978-3-319-16946-0_18
https://doi.org/10.1007/978-3-319-16946-0_18
Autor:
Douglass K. Hawes
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169750
The history of interest in human values as moderating variables in behavior has been most thoroughly traced by Clawson and Vinson (1978). The potential utility in understanding “our society’s transition into affluence” by studying both human va
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bac4f4d2d84c692bda2c31117cc9e479
https://doi.org/10.1007/978-3-319-16976-7_82
https://doi.org/10.1007/978-3-319-16976-7_82
Autor:
Douglass K. Hawes
Publikováno v:
Journal of Education for Business. 70:54-61
In today's “information society,” the amount of information to which we are exposed each day—in addition to that we could access if we knew it existed —is astounding. Yet with a few exceptions, today's business school graduate is not being ad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3112a6f3da49e4edb60ebace30d1c3ef
https://doi.org/10.1080/08832323.1994.10117725
https://doi.org/10.1080/08832323.1994.10117725
Publikováno v:
Psychology and Marketing. 11:35-56
The study of the impact of time as a variable in consumer behavior goes back to at least the early seventies. It has been studied from both objective and subjective perspectives. The purpose of this article is to further explain the impact of subject
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffb3e0b0a219bf09bfa0eb88c1a611c2
https://doi.org/10.1002/mar.4220110106
https://doi.org/10.1002/mar.4220110106
Publikováno v:
Journal of Travel Research. 30:11-17
While the marketing efforts of a number of individual states have been reported in the literature, evidently no previous attempt has been made to analyze the marketingplans of all the states. This article reports on an effort to isolate common and un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::677e093f395648dc2a2b5ae935cebc35
https://doi.org/10.1177/004728759103000103
https://doi.org/10.1177/004728759103000103
Autor:
Douglass K. Hawes
Publikováno v:
Journal of Marketing. 57:135-137
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a36e75a6bdacb8f1c4215d5216d0e788
https://doi.org/10.1177/002224299305700212
https://doi.org/10.1177/002224299305700212
Autor:
Douglass K. Hawes
Publikováno v:
Journal of Travel Research. 31:74-75
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a9052d991fc553a44ae1a07afc12526
https://doi.org/10.1177/004728759303100472
https://doi.org/10.1177/004728759303100472
Publikováno v:
Journal of Marketing. 57:135
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4de39a4af748b75c2a64cf2864cb9c1
https://doi.org/10.2307/1252034
https://doi.org/10.2307/1252034
Autor:
Douglass K. Hawes
Publikováno v:
Journal of the Academy of Marketing Science. 7:391-403
The topic of consumer's leisure-time behavior is receiving increasing attention by marketers as Americans' leisure-related spending rapidly approaches the $200 billion level. This paper first examines the concept of “leisure” and then reviews var
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::972b3edfdf74e402b63315113e9ee06f
https://doi.org/10.1007/bf02729687
https://doi.org/10.1007/bf02729687
Autor:
Douglass K. Hawes
Publikováno v:
Journal of the Academy of Marketing Science. 15:62-69
Replication is critical in furthering both the science and art of marketing; too often academicians and practitioners alike operate on the basis of outdated information. The author reports on a partial replication, conducted in 1984, of a 1973 study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8b8690eb0e689604bc5397ad9da217e
https://doi.org/10.1007/bf02721955
https://doi.org/10.1007/bf02721955