Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Douglas M. Turco"'
Publikováno v:
Choregia, Vol 9, Iss 2, Pp 77-97 (2013)
Although the Paralympics are the world’s second largest sporting event after the Olympics and continue to grow in popularity, there is little available research regarding spectators of sport competitions for disabled athletes. The purpose of this s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::f66c449ee18220ee71b6b9871cb39a21
http://www.choregia.org/images/issues/926.pdf
http://www.choregia.org/images/issues/926.pdf
Autor:
Douglas M. Turco
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
A recent trend in corporate marketing and promotion is the heavy emphasis on sporting event sponsorship, whether local, national, or international in scope. In 1990, approximately 70 percent of all sponsorship money was spent on sports (Mullin, Hardy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::248377cd056d04188afbfb8fc39c98ab
https://doi.org/10.1007/978-3-319-17311-5_2
https://doi.org/10.1007/978-3-319-17311-5_2
Autor:
Qi Tang Ms, Douglas M. Turco
Publikováno v:
Journal of Convention & Exhibition Management. 3:33-40
Assessing the economic impact of a tourism event on a host economy often involves the estimation of average event tourist spending per trip/night. As event and destination marketers become more selective with their promotions, targeting prospective h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5df0a5bcdd0488f6250f6c75441104ce
https://doi.org/10.1300/j143v03n02_04
https://doi.org/10.1300/j143v03n02_04
Autor:
Douglas M. Turco
Publikováno v:
Journal of Travel & Tourism Marketing. 7:21-30
The purpose of this study was to determine residents' perceived social costs and benefits toward an international tourist event, and their willingness to financially support the development of a permanent event facility. A telephone survey using a ra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1bff7b4459b28bf72485065851b517cb
https://doi.org/10.1300/j073v07n01_02
https://doi.org/10.1300/j073v07n01_02
Autor:
Douglas M. Turco
Publikováno v:
Festival Management and Event Tourism. 2:191-195
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf707b3a85fd285ec1fb262945ac6608
https://doi.org/10.3727/106527095792315585
https://doi.org/10.3727/106527095792315585
Autor:
Sasha Mosser, Douglas M. Turco
Publikováno v:
International Journal of Tourism Research. 2:363-365
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3e28935f7d3605e03950afe080ae299
https://doi.org/10.1002/1522-1970(200009/10)2:5<363::aid-jtr232>3.0.co
https://doi.org/10.1002/1522-1970(200009/10)2:5<363::aid-jtr232>3.0.co