Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Douglas B. Grisaffe"'
Publikováno v:
Journal of the Academy of Marketing Science. 50:563-585
Extant research on salespersons’ regulatory foci has mainly focused on behaviors that are congruent with salespersons’ regulatory orientations (dominant pathway) to the neglect of alternate, yet essential salesperson behaviors that may render les
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7296d826319e305b5c5ccdc12bcaf27e
https://doi.org/10.1007/s11747-021-00821-y
https://doi.org/10.1007/s11747-021-00821-y
Publikováno v:
Journal of Business Research. 121:400-408
This research conceptualizes the distinction between pay-it-forward and direct-reciprocity tendency from a construal level perspective, and examines such differences in three studies. Study 1 develops Pay-It-Forward Tendency scale and validates it in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dddb94d07d69a22682bad3614fc76c56
https://doi.org/10.1016/j.jbusres.2018.11.050
https://doi.org/10.1016/j.jbusres.2018.11.050
Publikováno v:
Journal of Interactive Marketing. 43:83-97
As social media marketing becomes more pervasive, questions continue to emerge regarding utilizing the medium strategically to maximize positive brand-related outcomes. Marketers are increasingly seeking guidance for targeting consumers who will inte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbc62be797c1982e013205aa8dd7495c
https://doi.org/10.1016/j.intmar.2018.03.003
https://doi.org/10.1016/j.intmar.2018.03.003
Autor:
Dawn Iacobucci, Douglas B. Grisaffe
Publikováno v:
Journal of Marketing Analytics. 6:72-83
Brand positioning is frequently facilitated by the use of perceptual maps. Several approaches exist for deriving such maps. This research uses the variability inherent in customer data to build confidence regions around brands and attributes in perce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52af87f6862dc9a098f929666b6e8171
https://doi.org/10.1057/s41270-018-0037-7
https://doi.org/10.1057/s41270-018-0037-7
Publikováno v:
AMS Review. 6:59-78
There is considerable confusion about what constitutes servant leadership. This paper outlines an approach to guide empirical investigation, while also addressing current inexact specifications of servant leadership, the issue of the unique dimension
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d36c89fca6ae577a7fa4ab7dca39e1f
https://doi.org/10.1007/s13162-016-0075-2
https://doi.org/10.1007/s13162-016-0075-2
Publikováno v:
Journal of Personal Selling & Sales Management. 36:40-58
In this paper, we examine servant leadership as a promising leadership style for today's dynamic sales environments. Conceptual and empirical literature points to servant leadership's strong potential in facilitating benefits to salespeople and the o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::171371cbbc239746fffb18b5a173bc9f
https://doi.org/10.1080/08853134.2016.1151303
https://doi.org/10.1080/08853134.2016.1151303
Publikováno v:
Journal of Interactive Marketing. 32:70-88
Marketing researchers and practitioners are showing substantial interest in social media communication, trying to understand the challenges and opportunities associated with this new cultural and social phenomenon. In this research, the authors exami
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b3db8c5370a2c793fa70f23e1e7187a
https://doi.org/10.1016/j.intmar.2015.09.001
https://doi.org/10.1016/j.intmar.2015.09.001
Publikováno v:
Journal of College Student Retention: Research, Theory & Practice. 17:162-185
Measurement shortcomings have hampered the understanding of institutional commitment (IC) in college students. Therefore, this study sought to (a) develop validated indices of IC and associated psychosocial attributes and (b) use these indices to tes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0adc7c9a9fc72be370fc6d7a0903b1b6
https://doi.org/10.1177/1521025115578230
https://doi.org/10.1177/1521025115578230
Publikováno v:
Journal of Advertising Research. 53:134-149
This study investigated the relationship between Super Bowl advertising and advertisers' market valuation, identifying several factors that influence the financial rewards of this media-placement strategy. Specifically, the authors examined the impac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec1602bbca42d451c0cd0226921e4a84
https://doi.org/10.2501/jar-53-2-134-149
https://doi.org/10.2501/jar-53-2-134-149
Publikováno v:
Journal of Business Ethics. 117:93-109
Generation Y is a cohort of the population larger than the baby boom generation. Consisting of approximately 80 million people born between 1981 and 2000, Generation Y is the most recent cohort to enter the workforce. Workplaces are being redefined a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9eac54a7d129f6e5d78a12ca75b6c227
https://doi.org/10.1007/s10551-012-1505-1
https://doi.org/10.1007/s10551-012-1505-1