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Publikováno v:
Social Marketing ISBN: 9781315805795
In 1992, the Centers for Disease Control and Prevention (CDC) adopted a 5-year plan to make health communications an integral component of all its programs to promote health, foster healthful environments, and improve the quality of life. This chapte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73d6cc07a7af631d153c35d5c3e44721
https://doi.org/10.4324/9781315805795-16
https://doi.org/10.4324/9781315805795-16
Autor:
Friede, Andrew, O'Carroll, Patrick W.
Publikováno v:
Journal of Environmental Health. Nov1996, Vol. 59 Issue 4, p13. 10p. 1 Chart.
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners