Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Dorothy, Yen"'
Autor:
Shihanah AlMutairi, Dorothy Yen
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
The purpose of this paper is to determine whether country-specific variables can explain differences in diffusion patterns observed across countries from the MENA region. Specifically, we examine the relationship of several indicators on innovation a
Externí odkaz:
https://doaj.org/article/e18d1acd42a64189bfa026c784629a82
Publikováno v:
Journal of Business Research. 142:176-187
Copyright © 2022 The Authors. This paper explores how aging consumers engage in daily practices to achieve the balance between three aspects of wellbeing: body, mind, and spirit, with data collected from eighteen in-depth interviews with aging consu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4be55b6bcc6af0b4381d02f0f12dfca7
https://doi.org/10.1016/j.jbusres.2021.12.026
https://doi.org/10.1016/j.jbusres.2021.12.026
Publikováno v:
International Marketing Review. 38:1-5
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acf72c4d8126d07e89d43e7363ffa6fa
https://doi.org/10.1108/imr-02-2021-384
https://doi.org/10.1108/imr-02-2021-384
Autor:
Ali Al-Makrami, Dorothy Yen
This chapter discusses the capabilities and strengths of the Islamic branding framework in creating and sustaining strong brands through a deliberate process of designing and delivering a superior value to target Muslim customers. Religion represents
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7ffa61d1924936b631c16cb43a4d3bc
https://doi.org/10.4324/9781315590035-7
https://doi.org/10.4324/9781315590035-7
Publikováno v:
Appetite. 112
The objective of this study was to explore the impact of different advertising messages on adults' snack choice. Eighty participants (18-24 years old) were offered the choice between two snack packs following exposure to one of three advertising cond
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::3bf1ce824c4ec786c2467cfc46a33dc0
https://pubmed.ncbi.nlm.nih.gov/28111086
https://pubmed.ncbi.nlm.nih.gov/28111086
Publikováno v:
Global Fashion Management Conference. 2018:252-252
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6307254fca9ce6c1cb4cee01942c59ee
https://doi.org/10.15444/gmc2018.02.10.08
https://doi.org/10.15444/gmc2018.02.10.08
Publikováno v:
Scopus-Elsevier
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::4f530746e3182950aca0607e0cd26011
http://www.scopus.com/inward/record.url?eid=2-s2.0-84896154407&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84896154407&partnerID=MN8TOARS