Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Dorien Tolhuis"'
Publikováno v:
International journal of health promotion and education, 50(5), 219-228. Taylor & Francis
Marketeers and service providers increasingly turn to word of mouth (WOM) as a means to persuade and inform individuals regarding an organization, brand or product. Positive results have been reported within the commercial sector, but does WOM also w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e4ac907d1116298aa0411a6b38dd32d3
https://doi.org/10.1080/14635240.2012.702508
https://doi.org/10.1080/14635240.2012.702508
Publikováno v:
International Journal of Health Promotion & Education; Sep2012, Vol. 50 Issue 5, p219-228, 10p